THE ROLE OF PRADHAN MANTRI JAN-DHAN YOJANA (PMJDY) IN ADVANCING FINANCIAL INCLUSION IN INDIA: PROGRESS, IMPACT AND CHALLENGES
Keywords:
PMJDY; financial inclusion; Jan Dhan accounts; RuPay; Direct Benefit Transfer; financial literacy; digital financial inclusion; women’s financial inclusion; IndiaAbstract
Pradhan Mantri Jan-Dhan Yojana (PMJDY) is one of the key pillars
of the financial inclusion strategy in India and was launched in
August 2014. This paper aims to find the changes PMJDY is
undergoing, the extent of its reach and the challenges it is faced with
using secondary research from the Department of Financial Services,
Ministry of Finance, Government of India, Press Information Bureau
and peer-reviewed research. Strong positive numbers show formal
banking access growing significantly with PMJDY beneficiaries
standing at 59.15 crore, 45.99 crore accounts at rural/semi-urban
centres, 13.16 crore at urban/metro centres, 32.96 crore female
beneficiaries and 41.34 crore RuPay cards issued as of 26 August
2026. Deposits stood at INR 3,15,482.03 crore. The paper provides
an argument that PMJDY has shifted the focus of financial inclusion
from merely creating an account to a holistic environment of DBT,
insurance, pensions, credit and digital payment. Simultaneously,
financial education, availability of stable digital services and easy
access to paired products and last mile assistance will be the next
policy hurdles to associate access to usage. The paper concludes with
a conceptual framework and policy recommendations to advance
inclusive finance.
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