Illuminating Brands in the Digital Era: The Transformative Power of Marketing for Awareness and Identity . Bulletin of Czech Econometric Society, [S. l.], v. 32, n. 1, p. 1–11, 2025. Disponível em: https://bulletin-ces.cz/index.php/bulletin/article/view/3. Acesso em: 25 jul. 2026.